July 28, 2012
Many people of a certain generation might remember a jingle or
two from one of their hometown radio stations.
"It was, to use the current terminology, the branding or the
imaging of the radio station," jingle producer Jonathan Wolfert
Jingles helped to create a station's personality. Throughout the
1960s and '70s, New York's WABC, a 50,000-watt powerhouse heard up
and down the East Coast, was the Top 40 gold standard.
"The jingles were the exclamation marks between
records," says Dan Ingram, host of Afternoon Drive on
WABC throughout the 1960s and '70s. "'The greatest station in
the world, WABC!' — you know, whatever."....