Livestream
From Wikipedia, the free encyclopedia
For the practice of live online video broadcast, see streaming
media.
Livestream, formerly known as Mogulus,[4] is a live streaming video platform that allows users to view and broadcast video content using a camera and a computer through the internet. It offers a free ad-supported service and multi-tiered premium services.[5] Livestream also offers wireless HD broadcasting in the form of a device combination called Livepack, described as "a satellite television truck in a backpack."[6] In September 2009, Livestream started providing custom channel pages to stream events like concerts from Kina Grannis,[7] Pixie Lott, Eric Gales, David Gray, and Foo Fighters.[8] These pages integrated live chat, Twitter, and Facebook.[8] Livestream has been used to stream content by Gannett Newspapers and by the World Economic Forum, and some local TV affiliates, usually for local news and storm watch.[9][10]
HistoryLivestream was cofounded as Mogulus in 2007 by Max Haot, Dayananda Nanjundappa, Phil Worthington, and Mark Kornfilt, and has offices in New York, Los Angeles and Bangalore.[11] It launched with a free streaming service, and introduced its white label “pro” service in April 2008 with Gannett Newspapers as its first customer. In July 2008, Gannett invested in Mogulus with $10 million in funding.[12] In May 2009, Mogulus re-branded as Livestream.[4] ServicesLivestream[13] is both a virtual television studio and embeddable video player, offering users the opportunity to produce and broadcast Web video in the manner of a television network. Users can stream live video or broadcast pre-recorded video in their channels, utilizing multiple cameras and on-screen graphics. Users may also collaborate with other producers anywhere in the world. Gannett Newspapers’ Indianapolis Star used Livestream to stream live coverage of the 2008 United States presidential election.[14] Livestream also broadcast the 2009 Times Square New Year’s Eve celebration as a live stream from New York City, while the Times Square Alliance embedded the Livestream player on its own site for simultaneous viewing.[15] Other users of Livestream to stream events include the Conservative Party of the United Kingdom.[16] It is also used by Columbia University.[17] Oracle, a multinational software development and consulting corporation, has integrated a customized Livestream page into its online presence.[18] Livestream is used to broadcast Facebook live[19] announcements and interviews, the official live streaming channel from the Facebook headquarters in Palo Alto. ConcertsOn October 30, 2009, the Foo Fighters played their first internet-only live concert from their studio space Studio 606 in Los Angeles.[20] Viewers were able to interact directly with the band, ask questions, and requests songs through a custom Facebook page with an integrated chat feature.[20] The band played 2 hours and 45 minutes of greatest hits to more than 150,000 viewers around the world.[21] Rock band Saosin performed an exclusive acoustic performance inside Livestream’s offices followed by a live chat.[22] On September 16, 2009, Boys Like Girls also played an interactive performance on Facebook and Livestream.[23] The following month, American rock band Thirty Seconds to Mars, composed of actor Jared Leto and brother Shannon Leto streamed a live interview with their fans, which was also available for viewing on the iPhone.[24] An in-store performance by rock band Motion City Soundtrack was streamed live from New Jersey record store Vintage Vinyl on January 20, 2010.[25] Livestream also broadcast a panel discussion between renowned hip-hop and reggae artists.[26] Rapper Nas and reggae star Damian Marley discussed Distant Relatives, their album and documentary about the shared African roots of hip-hop and reggae.[26] DJs Kool Herc and Red Alert and dancehall legend U-Roy and dub-producer King Jammy were also on-hand to discuss the historical and cultural connections between the two genres of music.[27] TwitcamLivestream released Twitcam which allows users to broadcast live streaming video using their Twitter account.[28] When someone replies to a tweet that includes the link to the show, Twitcam counts it as a reply.[28] It then compiles these in a single place where everyone watching the broadcast can see the entire corresponding conversation. Broadcasts using Twitcam are saved with a unique URL.[29][citation needed] See alsoReferences
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