Justin.tv, Inc.
|
|
Web
address |
www.justin.tv |
Slogan |
"Streaming live video broadcasts for Everyone" |
Registration |
Optional |
Available language(s) |
Various |
Owner |
Twitch Interactive(called Justin.tv, Inc until February
2014)[1] |
Launched |
March 19, 2007; 7 years ago
(2007-03-19) |
Alexa
rank |
2,742 (April 2014[update])[2] |
Current status |
Active |
Justin.tv is a website
created by Justin
Kan, Emmett
Shear, Michael Seibel and Kyle Vogt in 2007 that allows anyone to
broadcast video online. Justin.tv user accounts are called
"channels", like those on YouTube,
and users are encouraged to broadcast a wide variety of user-generated
live video content, called "broadcasts".
The company is an Internet
startup based in San
Francisco, California, with seed funding from Paul
Graham of seed capital firm Y
Combinator[3]
and Series
A funding with Alsop Louie Partners and Draper
Associates.[4]
The original Justin.tv was a single channel featuring founder
Justin Kan, who broadcast his life 24/7 and popularized the term lifecasting.
In 2007, Justin Kan stopped broadcasting and Justin.tv relaunched into
its current form as a network of thousands of various channels.[5]
Users are permitted to broadcast to an unlimited number of people
for free, and watching broadcasts does not require user registration.
Broadcasts that are considered to contain potentially offensive
content are available only to registered users over the age of 18.
Broadcasts containing defamation,
pornography,
copyright
violations, or encouraging criminal conduct are prohibited by
Justin.tv's terms
of service.[6]
On February 10, 2014, Twitch.tv's and Justin.tv's parent company
was rebranded as Twitch Interactive.[1]
Company history[edit]
Lifecasting
origins[edit]
The original Justin.tv was a single channel featuring Justin Kan.
Wearing a webcam attached to a baseball cap and streamed online via a
laptop-backpack system designed by co-founder Kyle
Vogt,[7]
Kan decided he would wear the camera 24/7, and he began streaming
continuous live video and audio at midnight March 19, 2007.[8]
|
This section
requires expansion
with: What was he broadcasting?. (December 2012) |
The novelty of the concept attracted media attention, and Kan
interviewed with Ann
Curry on the Today
Show (April 2, 2007), Tom
Merritt on the first episode of CNET
Live, Nightline
(April 6, 2007) and World
News Tonight (April 8, 2007). His lifecasting project has been
compared to EDtv,
Being
John Malkovich, and The
Truman Show.[9]
Expansion
into platform[edit]
In the summer of 2007, Justin.tv became a platform for more than 60
different channels.[10]
The Directory at the top of each channel showed which channels
were live and which were not broadcasting. Depending on the entry
time, a visitor might have seen only a small selection of the
available channels.
By August 2007, channels were being added at an average rate of two
a day, with content covering both lifecasters and event streaming. The
international locations range from Australia,
Brazil,
the United
Kingdom, and France
to the Netherlands
and Sweden.
In some cases, a lifecaster might travel from one country to another,
as was the case when Lisa
Batey traveled from Brooklyn
to Tokyo
and Kyoto
in 2007 and 2008. Not all the participants have mobile equipment,
however, and most simply transmit an image of themselves sitting at
their computer. During this same time frame, singer-songwriter Jody
Marie Gnant and others began lifecasting on other websites such as
Ustream,
Stickam,
Livestream,
or began lifecasting independent of any major website.
On October 2, 2007, Justin.tv became an open network, allowing
members of the public to register and broadcast.[11]
By April 10, 2008, Kan stated in an Interview with Tom
Merritt that Justin.tv had signed 30,000 broadcasting accounts.[12]
On March 14, 2008, Justin.tv added selectable Categories for
broadcasters including: Featured, People & Lifecasting, Sports,
Music & Radio, Gaming, News & Tech, Animals, Entertainment,
Divas & Dudes.[13]
On Friday, June 27, 2008, Justin.tv added networks to the site, in
which the user could make their own network with a forum, and officers
that would act as moderators for the network.[14]
On Thursday, March 25, 2010, these networks were removed from the
site.[15]
On Monday, October 27, 2008, Justin.tv added Headlines which
allows users to make reports on other broadcasters doing interesting
things on the site, which then becomes edited and published for all
users on the website to read and comment.[16]
For ease of use, a simplified redesign was introduced July 14,
2009.[17]
On Monday, April 5, 2010, Justin.tv changed the design of their
archive page, renaming them to Past Broadcasts. Essentially all past
broadcasts are saved as a clip, and deleted after 7 days. From the
Past Broadcast you can highlight for permanent save.[18]
In June, 2011, Justin.tv separated its "Gaming" section
to a new site, called Twitch.tv.[19]
On February 10, 2014, Twitch's and Justin.tv's parent company was
rebranded as Twitch Interactive.[1]
Technology[edit]
Justin.tv's broadcasting and viewing is based on Adobe
Flash. Users can broadcast directly from the site, with Justin.tv
using Flash to auto-detect and stream from an attached webcam.
Justin.tv also supports broadcasting using other third party software,
most notably QuickTime Broadcaster, Camtwist, D3DGear Broadcaster,
Flash Media Encoder, Wirecast, Open Broadcaster Software, FFSplit
Broadcaster, XSplit
Broadcaster and VLC,
to allow broadcasters to add effects or stream higher quality video.[20][21]
Justin.tv has no default video quality setting; instead, it sets bitrate
on a case-by-case basis by testing the broadcaster's available
bandwidth. The broadcaster can also manually adjust the bitrate before
going live. While broadcasting from the browser, the maximum quality
settings are 1000 kbit/s for video and 44 kHz for audio. As a
comparison, YouTube High Quality video are 400-500 kbit/s, and 720p high
definition video is approximately 2000 kbit/s.[22][23]
The 1000 kbit/s limit can be exceeded by using alternate broadcasting
methods, such as Flash Media Encoder and Quicktime Broadcaster, and
720p video in H.264
has been broadcast by some users.
Following the Justin.tv re-design in July 2009, the default channel
video size changed from a standard aspect ratio of 468 x 353 pixels to
a widescreen 630 x 353 pixels.
Content
accessibility[edit]
Like YouTube and other static video sites, Justin.tv allows each
channel to be accompanied with an HTML
snippet, which allows users to embed video onto pages outside the
Justin.tv site.[24]
Another snippet is given to embed the associated chatbox as well, thus
allowing users to recreate the basic Justin.tv functionality on
another page. Broadcasters have the option of disabling embedding for
their specific channel.
Following the release of the API in August 2009, Justin.tv released
Flash SWF
files that allows developers to include Justin.tv video in Flash
projects.[25]
Localization[edit]
While the primary Justin.tv site is in English, there is support
for users to translate the site into other languages. Two languages (Catalan
and Spanish)
have been translated completely, and an additional 17 are over 50%
translated.[26]
Criticisms[edit]
Although Justin.tv attempts to align its policies with the Digital
Millennium Copyright Act,[27]
it has been criticized for failing to ensure that its users respect
copyright law.[28]
In August 2009, Justin.tv announced a deal with Fox
to actively filter streams in real-time.[29]
Justin.tv now uses a filtering system from Vobile
to detect and filter out any infringing content, and remove the
channel from the website.[30]
During the period when Justin.tv consisted solely of Justin Kan
lifecasting, Justin became the target of several pranks. A viewer
spoofed Justin's caller
ID (publicly available on the site) using an IP
Relay service. On March 21, 2007, the spoofer called the San
Francisco Police Department and filed a false
report about a stabbing in the apartment. The following day,
someone reported a fire at the apartment. The San Francisco emergency
services then put Justin.tv's number on a list which requires a
confirmation call before responding to any emergencies.[31]
Kan changed his number and kept the new one private.
In July 2008, TheDefaced.org, a computer security group, released a
non-malicious cross-site
scripting (XSS) worm onto the Justin.tv site. After successfully
propagating the virus, TheDefaced.org contacted Justin.tv programmers
and worked with them to fix the vulnerability.[32]
In 2011, the American sports promotion company Zuffa
sued justin.tv for its users using the streaming service to watch
pay-per-view matches of the UFC,
violating certain trademark and copyright laws.[33]
As of March 2012, the lawsuit is still on-going and justin.tv has had
some of the charges dismissed partially because the site itself cannot
be entirely held responsible for the particular uploads under
scrutiny.[34]
Suicide broadcast[edit]
On November 19, 2008, 19-year-old Abraham K. Biggs committed
suicide while broadcasting to a room full of viewers on his Justin.tv
channel by ingesting an overdose
of opiates
and benzodiazepines.
He was also struggling with bipolar
disorder.[35][36]
Biggs posted his suicide note online, as noted in The
New York Times.[37]
The man's father, Abraham Biggs, Sr., says those who watched share
some blame in his son’s death.[38]
Justin.tv CEO Michael Seibel stated, "We regret that this has
occurred and respect the privacy of the broadcaster and his family
during this time. We have policies in place to discourage the
distribution of distressing content and our community monitors the
site accordingly. This content was flagged by our community, reviewed
and removed according to our terms of service.”
See also[edit]
References[edit]
- ^ Jump
up to: a b
c
"Twitch
parent company rebrands as Twitch Interactive". Mike
Rose. Retrieved 2014-02-10.
- Jump
up ^ "Justin.tv
Site Info". Alexa
Internet. Retrieved
2014-04-01.
- Jump
up ^ "Live
From San Francisco, It's Justin Kan's Life". Npr.org.
2007-04-11. Retrieved
2009-07-30.
- Jump
up ^ "About
Us". justin.tv.
Retrieved 2009-09-02.
- Jump
up ^ Gonzalez,
Nick (2007-10-02). "Justin.TV
Teams Up With On2 And Opens Network" (in English).
TechCrunch.
Retrieved 2007-10-05.
- Jump
up ^ "Justin.tv
Terms of Service". justin.tv.
Retrieved 2009-09-02.
- Jump
up ^ "Kyle
Vogt". Justin.tv. 2007-05-22.
Retrieved 2009-07-30.
- Jump
up ^ "A
Conversation with Justin Kan of Justin.tv".
10zenmonkeys.org. 2007-06-06.
Retrieved 2009-09-30.
- Jump
up ^ Yang,
Jeff. "Asian
Pop: Man with a Cam" San
Francisco Chronicle, March 27, 2007.
- Jump
up ^ Guynn,
Jessica (2007-05-29). "Can't
get enough Justin? You can watch Justine: 'Natural star' ready
to take on leading role in the latest around-the-clock Web
show". San
Francisco Chronicle.
Retrieved 2007-08-24.
- Jump
up ^ Gonzalez,
Nick (2007-10-02). "Justin.TV
Teams Up With On2 And Opens Network" (in English).
TechCrunch.
Retrieved 2007-10-05.
- Jump
up ^ Merritt,
Tom. CNet Live. [1],
April 10, 2008.
- Jump
up ^ Kan,
Justin. Justin.tv Blog. [2],
March 14, 2008.
- Jump
up ^ "Justin.tv
Blog: Biggest Release Ever!". Blog.justin.tv.
2008-06-27. Retrieved
2009-07-30.
- Jump
up ^ "Justin.tv
Networks on the Justin.tv Blog". Blog.justin.tv.
2009-10-09. Retrieved
2010-03-25.
- Jump
up ^ "Justin.tv
Blog: New Feature — Headlines". Blog.justin.tv.
2008-10-27. Retrieved
2009-07-30.
- Jump
up ^ Siegler,
MG. "Justin.tv Redesigns To Make Broadcasting Easier And
Chat More Obvious," TechCrunch. July 14, 2009.
- Jump
up ^ "Justin.tv
Blog: New Feature Past Broadcasts". Blog.justin.tv.
2010-04-05. Retrieved
2010-04-22.
- Jump
up ^ "TwitchTV
Blog: TwitchTV Official Blog". http://blog.twitch.tv.
2011-06-06. Retrieved
2011-06-06.
- Jump
up ^ "H.264".
justin.tv. Retrieved
2008-12-04.
- Jump
up ^ "VLC
Broadcasting API". justin.tv.
Retrieved 2008-12-04.
- Jump
up ^ "How
to encode your videos for YouTube's new High Quality
Option". webvideotechniques.com.
Retrieved 2008-12-04.
- Jump
up ^ "Encoding
for YouTube 720p HD". webvideotechniques.com.
Retrieved 2008-12-04.
- Jump
up ^ "Justin.tv
FAQ". Justin.tv.
Retrieved 2009-09-08.
- Jump
up ^ "Justin.tv
API Wiki". Justin.tv.
Retrieved 2009-09-08.
- Jump
up ^ "Justin.tv
translate". Justin.tv.
Retrieved 2010-03-28.
- Jump
up ^ "Justin.tv
DMCA policy". Justin.tv.
Retrieved 2009-09-08.
- Jump
up ^ Deleon,
Nicholas. "UFC
Files Lawsuit Againt [sic] Justin.tv As It Tries To
Elmininate Illegal Online Streams Altogether". UFC
Files Lawsuit Againt Justin.tv As It Tries To Elmininate Illegal
Online Streams Altogether. CrunchGear.
Retrieved 8 June 2011.
- Jump
up ^ "Justin.tv
signs deal with Fox, gets serious about copyright problems".
businessinsider.com.
Retrieved 2009-09-08.
- Jump
up ^ "Justin.tv
Placates Copyright Holders With Anti-piracy Tech".
Retrieved 2010-04-17.
- Jump
up ^ Arrington,
Michael (2007-03-23). "Viewer
Prank: Police Raid Justin.tv". TechCrunch.
Retrieved 2009-07-30.
- Jump
up ^ Danchev,
Dancho (2008-07-14). "XSS
worm at Justin.tv infects 2,525 profiles". ZDNet.
Retrieved 2009-08-30.
- Jump
up ^ "Justin.tv
Not Guilty Of 'Stealing Cable' When Users Stream UFC
Matches". Retrieved
March 23, 2012.
- Jump
up ^ "Justin.tv
Wins Partial Dismissal of UFC Lawsuit, Case Still Ongoing".
Retrieved March 23, 2012.
- Jump
up ^ "ABRAHAM
BIGGS: Abraham Biggs overdoses in front of webcam, dies".
chicagotribune.com. 2008-11-21.
Retrieved 2009-07-30.
- Jump
up ^ .
"Gannes,
LIz. "19-year-old Commits Suicide on Justin.tv,"
NewTeeVee, November 20, 2008". Newteevee.com.
Retrieved 2009-07-30.
- Jump
up ^ Stelter,
Brian. "Web Suicide Viewed Live and Reaction Spur a
Debate," The New York Times, November 24, 2008.
- Jump
up ^ 11:34
p.m. ET (2008-11-22). "MSNBC".
MSNBC. Retrieved 2009-07-30.
External links[edit]